Target marketing or niche market simply means that your marketing efforts target a specific segment or the broader market, e.g home owners in Pretoria rather than the whole of Gauteng or even South Africa. Niches can be very narrow (home owners in Pretoria) or broad (home owners in Gauteng or even South Africa).

Niche market directories focus on specific target markets within the broader South African community, while normally not quite as narrow as the examples above. Examples are SA Contractors which target people looking for contractors or SA Home Designers for people looking for home designers and decorators.

Our niche market directories generally provide a marketing avenue to business in a specific industry and , except for a few regional directories,we want people who are looking for specific products or services to visit the directories and find out advertising businesses